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Our Standards

Urban Cruise Ship operates according to the following principles:


Content

Data-Driven

Our work is driven by data and science, not ideology, opinion, and special interest.

Unconflicted

Urban Cruise Ship does not accept funding from corporate entities which might skew our findings.

Revelatory

We reveal what ought to be known -- not necessarily what is expected.

Comprehensive

Urban Cruise Ship analyzes the issues from engineering, economic, social, and political perspectives. Comprehensiveness should increase the likelihood that solutions will be workable.

Effective

Urban Cruise Ship seeks to provide for policymakers, business leaders, and individuals the most relevant and effective solutions to today's most pressing ecological challenges.

Applicable

Widespread applicability is sought. Appropriate exceptions should be clearly noted.


Content/Presentation

Concise

To prevent important facts from being buried or obscured, Urban Cruise Ship presents only essential material. Links are provided for further detail.

On Point

To encourage reading the entire website, content is topically limited. Further worthy material belongs on separate web sites.

Self-motivated

As this guides Urban Cruise Ship's future direction foremost, there is internal motivation to get it right and save readers time.


Presentation

Readable

Urban Cruise Ship recognizes the importance of using correct terminology, but also in making our findings understandable to the widest possible audience.

Summary-led

To help the most readers, where possible, summary material is placed first, ahead of more detailed background material supporting it.

Graphic

Where possible, metrics are portrayed graphically, accompanied by numbers.

Non-Color Dependent

To be most versatile, where possible, graphics are composed well enough that color is not required.

Substantive

Content quality must always exceed presentation polish.

No Greenwashing

Profuse flowery / leafy / heartwarming images and jargon are associated with so many polluting companies and underperforming organizations that we avoid using them. Let readers judge quality based on content.


Reference

Footnoted

Cursor-activated reference appearance saves readers' time.

Referenced

Fully. This also gives Urban Cruise Ship grounds for insisting proper credit is given to us in return.

Copyrighted

Urban Cruise Ship wants to be able to prevent misuse or misrepresentation of its material.