Our work is driven by data and science, not ideology, opinion, and special interest

Urban Cruise Ship does not accept funding from corporate entities which might skew our findings.

We reveal what ought to be known -- not necessarily what is expected.

Urban Cruise Ship analyzes the issues from engineering, economic, social, and political perspectives. Comprehensiveness should increase the likelihood that solutions will be workable.

Urban Cruise Ship seeks to provide for policymakers, business leaders, and individuals the most relevant and effective solutions to today's most pressing ecological challenges.

Widespread applicability is sought. Appropriate exceptions should be clearly noted.

To prevent important facts from being buried or obscured, Urban Cruise Ship presents only essential material. Links are provided for further detail.

To encourage reading the entire website, content is topically limited. Further worthy material belongs on separate web sites.

As this guides Urban Cruise Ship's future direction foremost, there is internal motivation to get it right and save readers time.

Urban Cruise Ship recognizes the importance of using correct terminology, but also in making our findings understandable to the widest possible audience.

To help the most readers, where possible, summary material is placed first, ahead of more detailed background material supporting it.

Where possible, metrics are portrayed graphically, accompanied by numbers.

To be most versatile, where possible, graphics are composed well enough that color is not required.

Content quality must always exceed presentation polish.

Profuse flowery / leafy / heartwarming images and jargon are associated with so many polluting companies and underperforming organizations that we avoid using them  Let readers judge quality based on content.

Cursor-activated reference appearance saves readers' time.

Fully. This also gives Urban Cruise Ship grounds for insisting proper credit is given to us in return.

Urban Cruise Ship wants to be able to prevent misuse or misrepresentation of its material.